Verkada strengthens marketing team with key appointments
James Thorpe
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Verkada has strengthened its marketing leadership with the addition of Richard Rogers as Global Demand Gen & Field Marketing lead, Priyanka Srinivasan as Head of Product Marketing and Adee McAninch as Head of Global Channel Marketing.
“Above and beyond”
Filip Kaliszan, Co-Founder & CEO, Verkada commented: “Having a strong and seasoned marketing team helps us go above and beyond in all aspects of our business to support our now 20,000+ customers.
“I’m confident Richard, Adee and Priyanka will play key roles in capturing the growth opportunities that lie ahead as we continue to expand our product offering and reach new customers across the globe.”
These appointments follow a substantial 69% growth in the marketing team over the past two years.
The company has also introduced several new initiatives and programs, including the inaugural user conference VerkadaOne and a redesigned Partner Program.
Verkada’s appointments
Richard Rogers, Head of Global Demand Gen and Field Marketing
Richard Rogers, a seasoned marketing executive with over 25 years of international leadership experience in the technology industry, brings his extensive knowledge to Verkada’s team.
Before this role, he led global start up marketing for AWS, established global field and channel marketing for Palo Alto Networks and held various positions at SAP, Oracle, Veritas and Symantec.
Rogers has also provided advisory services on multiple boards for start ups in B2B software, services and cleantech sectors.
Priyanka Srinivasan, Head of Product Marketing
Priyanka Srinivasan, an accomplished marketing leader with a proven 15-year track record of driving significant growth and innovation, brings her expertise to Verkada.
In her previous role at Qualia, a SaaS company in the real estate sector, Srinivasan spearheaded the expansion of customer and partner marketing efforts across multiple products, resulting in sustained growth and the engagement of new audiences.
Her extensive experience also includes roles in business operations and product marketing at Gainsight and Twitter.
Adee McAninch, Head of Global Channel Marketing
Adee McAninch, a seasoned marketer with 23 years of experience in the technology industry, predominantly within the start up space, brings her wealth of knowledge to Verkada.
With diverse roles spanning sales leadership, product marketing and channel operations, McAninch offers a fresh perspective and leadership to the channel marketing organisation.
Recognised as a CRN Woman of the Channel for the past decade, her previous role at Veeam Software saw her revamp the partner ecosystem for resellers, service providers, distributors and alliances.
