Gallagher names Melissa Vidakovic as new Marketing Director

Gallagher has recently confirmed Melissa Vidakovic as its new Marketing Director for the Americas.

Vidakovic – who joins Gallagher with nearly 20 years of marketing experience in technology and software for companies across North America – previously served as Director of Marketing for brands ranging from Enterprise Solutions and TransitTech to start-ups in mobile ticketing and logistics fintech.

Vidakovic’s experience covers both B2B and B2C marketing with a special emphasis on brand and product growth, strategy and “the intersection between technology and the human experience,” as she put it.  

“I’m excited to join the Gallagher team as the new Marketing Director,” Vidakovic continued. “I’ve spent the last 18 years helping technology and software organisations bring their stories to life and deliver their solutions to market.

“While I’m new to the security industry, I have extensive marketing experience across a variety of industries and tech solutions and I’m eager to dive in and help Gallagher be known as the leader in security solutions.” 

Executive Vice President for the Americas, Scott Elliott, was equally excited to welcome Vidakovic to the Gallagher team: “We’re thrilled to have Melissa on board. In just a short time, she’s already brought a bold, enthusiastic energy to the team and I’m looking forward to counting her successes as she develops in her new role.” 

Vidakovic is based in Gallagher’s Canton, Georgia office and will be responsible for marketing direction throughout North, Central and South America.