Exclusive: Trassir celebrates 20 years of industry transformation

Trassir will be showcasing its state-of-the-art video surveillance and access control solutions at Intersec 2022.

In January 2022, Trassir, an European video surveillance vendor headquartered in Moscow, Russia will mark 20 years of video surveillance industry transformation.

Over these years, Trassir has built an entire video surveillance ecosystem that combines CCTV cameras, video recorders, video management servers, cloud services, neural analytics and access control systems.

These ecosystem components formed the basis for ambitious projects in such areas as smart cities, safe transportation and safe manufacturing among the 5,000+ projects in 35 countries that Trassir has completed.

The company’s integration layer allows for interoperability between many different technologies, which helps mitigate one of the major challenges in large scale projects.

“We are very flexible in our approach towards integration with the existing environment. We do not force our clients to purchase any sort of “bundles” or replace their existing cameras. Instead, we provide native connectivity with the vast majority of the cameras on the market along with an SDK and a high-level scripting tool,” said Nikita Golikov, Head of International Sales.

Igor Oleynik, CEO of Trassir added: “I’ve always been fascinated by engineering design and technologies. Thanks to an amazing team of experienced developers, data-obsessed experts and our network of forward-thinking partners, we deliver superb results and continue to expand the international footprint of the Trassir brand. The mission statement of our company is to play a leading role in providing state-of-the-art security solutions, from the core to the edge.”

Middle East growth

Building strong partnerships with local industry leaders is the core of Trassir’s expansion strategy in the Middle East. The company is collaborating with system integrators and channel partners in UAE, Saudi Arabia, Bahrain, Qatar and Kuwait.

“The GCC is a great market for advanced video analytics, with plenty of opportunities for which our solutions are perfectly suited. Since entering the region, Trassir has witnessed impressive growth, which has propelled our market share to the next level. It would have been impossible without our partners who contribute their expertise and knowledge of local markets,” said Pavel Pavlov, Head of Business Development, Middle East and Africa.

All of the advanced solutions implemented by the company are designed in-house. Trassir’s key principle is that modern security solutions should be engineered to a deep future-proof concept with widespread compatibility between all system components. This allows the selected elements in the Trassir system to work with maximum productivity in a timely and cost-effective manner. It’s the essence of the Trassir CCTV surveillance ecosystem. Trassir will participate in the Intersec expo from 16-18 January and showcase its neural video analytics along with other security solutions. Trassir welcomes everyone to visit its booth SA-K11 to see real-time analytics demos and meet with company management and technical specialists.

For more information, visit: trassir.com

This article was originally published in the January 2022 edition of International Security Journal. Pick up your FREE digital edition here.