Hologram trade body opens membership to all OVD suppliers
James Thorpe
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The International Hologram Manufacturers Association (IHMA) – the trade body representing the global hologram industry – has extended its membership criteria and adapted its articles of association to reflect the rapidly changing nature of the sector.
The move sees IHMA now accept applications for membership from all security OVD (optical variable device) suppliers. This comes as the organisation continues to strengthen its position as a leading authority on commercial authentication, ID security and packaging augmentation technologies.
OVD suppliers welcome
Originally open to hologram suppliers, membership has been extended to include providers of material and equipment as well as finishers and converters.
Associate membership has also been refocused to ensure research organisations and other trade associations can benefit from the IHMA’s work at the forefront of developing new applications and spearheading the opening of new markets for holograms.
The Hologram Image Register was recently expanded and rebranded as the Security Image Register (SIR), reflecting the changing dynamics of the global security printing industry and security features, including all optically variable security features.
The news to include all security OVD suppliers sees the IHMA continue to grow and expand its membership base, according to Chair Dr Mark Deakes.
This comes as developments in new anti-counterfeit technologies such as micro-lenses, micro-mirrors and plasmonics, which all require new foils, different manufacturing processes and different originating technologies, will reshape the industry and drive the growth of holograms in the next few years.
“Exciting times” for holography
Dr Deakes said: “In these exciting times for holography, the IHMA board felt it apt to make full membership available to all OVD suppliers. The move reflects the changing dynamics of the global hologram and security print industries, where holograms are increasingly being integrated with other optically variable devices to provide advanced anti-counterfeiting solutions.
“For example, the new-look SIR represents a beneficial step forward, more accurately reflecting the way holograms and other OVDs are designed and used – undoubtedly facilitating an increase in the registration of images to secure their integrity.”