New global partner programme launched


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Honeywell Building Technologies (HBT) has announced the launch of its new Catalyst Partner Programme (CPP), a customer-centric global framework to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners.

The new global programme streamlines previous channel partner programme experiences across the Honeywell Fire, Security and Building Management Systems (BMS) businesses to help improve end customer standard of care and create greater efficiencies through a new digital platform.

Designed with the intent to improve customer experience touchpoints and better meet end customers’ needs, CPP leverages best practices from the previous programmes and helps drive business growth for channel partners, while aligning shared strategic goals. The new programme includes a new digital Partner Relationship Management (PRM) platform that offers partners a digital resource to manage their portfolio as well as track their progress, incentives and benefits.

“The Catalyst Partner Programme is the next step in our customer-centric journey to better support our global channel partners’ needs in a transparent, consistent and accessible way,” said Jurgen van Goethem, President of Commercial Fire and Security for Honeywell Building Technologies. “The new programme and PRM dashboard offer our partners a more integrated approach to grow their businesses, gain product knowledge and provide better customer service.”

The Programme features a tiered approach to support participants’ achievements and recognises the performance of channel partners based on capability, strategic alignment and buying behaviours. The tiered levels of rewards and recognitions increase based on sales volumes, business results, customer service, product training and engagement. Programme benefits such as account service levels, preferred pricing and marketing support correlates with the partner’s programme tier.  

The launch of CPP furthers HBT’s efforts to make it easier for channel partners and customers to work with the organisation. It is supported by, an e-commerce platform that provides customers with direct product purchasing access and the My Honeywell Buildings University (MyHBU) education portal which provides channel partners and customers with more than 350 instructor-led courses and on-demand content about Honeywell Fire, Security and BMS products.

The platforms provide customised, easy-to-use experiences and help customers remain current with product and critical industry certifications they need to respond to business.

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