Everbridge supports UK government public emergency alerting system launch

The UK government’s public emergency alert system will be powered by Public Warning Cell Broadcast technology developed by Everbridge.

This deployment was successfully tested on the mobile networks of EE, O2 and Three and will be nationally tested on 23 April 2023.

This is the UK government’s first-ever nationwide emergency alerting system which allows people to be reached quickly during national emergencies such as public health crises, terror attacks, industrial incidents, earthquakes and flooding.

The UK Emergency Alert system will target mobile phones of residents and visitors present in the area impacted by an emergency.

Chancellor of the Duchy of Lancaster, Oliver Dowden MP, said: “We are strengthening our national resilience with a new emergency alerts system, to deal with a wide range of threats – from flooding to wildfires.

“It will revolutionise our ability to warn and inform people who are in immediate danger and help us keep people safe. As we’ve seen in the US and elsewhere, the buzz of a phone can save a life.”

Everbridge Public Warning leverages existing telecom infrastructure, with no opt-in required, to reach everyone within a geographic area to reduce disaster risk, support first responder communications and analyse disaster communication effectiveness for subsequent mitigation activities.

The platform is fully compliant with data privacy regulations including GDPR.

Lorenzo Marchetti, Senior Government & Public Affairs Manager, Everbridge said: “We are particularly proud to see the UK government launching its national alerting system, to which Everbridge contributed through the deployment of its public warning technology with the mobile network operators EE, O2 and Three.

“We look forward to the national testing day on 23 April.”