Carrefour Jordan cuts shrinkage and strengthens security with new IDIS solution


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A global hyper- and supermarket giant has transformed an ailing legacy CCTV system and enhanced storage capacity across its Middle East operations with a high performance surveillance and business intelligence solution.

Carrefour Jordan operator, Majid Al Futtaim turned to specialist systems integrator, Ametrad Technology Services to upgrade its video technology as it prepares for growth.

The Dubai-based retail pioneer, which first introduced Carrefour to the Middle East in 1995 and now operates 70 outlets across the region, has ambitious expansion plans and is looking to open new express stores and hypermarkets.

Ametrad is deploying video technology built around IDIS Solution Suite (ISS) video management software (VMS) for the Majid Al Futtaim security team, whose priority is to prevent losses, improve safety and security, enhance the customer experience and greatly increase operational efficiency across its existing eight express stores and hypermarket.

ISS VMS is modular and scalable, giving Carrefour a cost-effective centralised monitoring environment with multi-layered failover providing protection against network instability and power outages.

The legacy CCTV system was proving costly to maintain and time-intensive to operate, while low bandwidth at some stores was limiting performance. These problems were being compounded by new requirements to move from 30 to 90 days storage.

Ametrad Managing Director, Ahmad Shanawani says: “We have not experienced a single hard disk drive failure, a request for an NVR reset, or any gaps in footage due to a power outage. This is tangible evidence of IDIS’ quality, resilience and failover technology.”

All the hardware is backed by a cost-free warranty and the ability to easily add new stores as they come online – this is vital as Carrefour serves over 200,000 customers every day across the region and is continuing to expand – ensuring low total cost of ownership.

Using a phased upgrade approach, 32 2MP domes and bullets already provide coverage at the hypermarket in Irbid City Centre, with a further 64 legacy cameras earmarked for upgrade, while an average of 28 cameras deliver situational awareness across each express store.

The IDIS cameras ensure pin-sharp image capture in varying light conditions, including in darkness up to 30 metres and cope with varying light and shade thanks to true wide dynamic range.

32-channel NVRs and a user-friendly interface for authorised retail staff at each supermarket provide 370Mbps throughput and up to 960ips UHD real-time recording. This ensures high performance live monitoring and forensic video retrieval, while native RAID 1 provides an important additional layer of redundancy.

Ametrad engineers connected each device in minutes thanks to true plug-and-play IDIS DirectIP technology and IDIS For Every Network (FEN) technology allowed one-click configuration linking each store to the control centre. The hierarchical connection structure between IDIS DirectIP devices also guaranteed the most efficient method of cabling into the compact control room.

Limited bandwidth was solved with IDIS Intelligent Codec, which typically reduces storage and bandwidth requirements by up to 75% compared to H.264, while dynamic multi-stream control has alleviated latency.

These technologies also allowed Carrefour to double the camera count at each store to provide comprehensive coverage without the need to upgrade networks.

Ametrad is also deploying IDIS VA in the Box analytics, to provide each store with heatmapping, people counting, queue management and intelligent reporting capabilities – thus helping improve sales and marketing performance and providing store managers with valuable business and customer behavioural insight.

ISS control panels provide live monitoring, playback, event search, system health reports and navigation via store layouts, allowing control room staff to troubleshoot and manage 100s of video streams and devices across multiple stores. These intuitive functions have reduced the time needed to find and export video clips from hours to minutes.

Carrefour has contracted Ametrad to provide maintenance services and is working with the Ametrad team with a view to adopting new IDIS technologies such as IDIS Deep Learning Analytics.

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