Western Digital ships WD Purple Ultra-Endurance microSD card for AI and 4K video


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As AI and 4K rise in adoption on smart video cameras, higher video resolutions are driving the demand for more data to be stored on-camera. Today’s security cameras in smart cities and enterprise settings often record video continuously in 1080p, but 4K-compliant cameras are projected to make up over 24% of all network cameras shipped by 2023. That means more bits of data generated – up to 5.7x for 4K versus 1080p video – and represents a fast-growing desire for reliable storage onboard security cameras.

To address these challenges, Western Digital is now shipping the WD Purple SC QD101 microSD card, which is designed specifically for security system OEMs, integrators and installers for all-weather 24×7 low bit-rate recording or backup storage when a camera attached to an NVR loses connection.

“Customers are looking for high-endurance, high-capacity, robust, on-camera storage for a variety of public safety and AI analytics use cases. These new products deliver optimised storage technology to handle these exciting new and varied visual workloads at the edge,” said Stefaan Vervaet, Senior Director of Smart Video, Devices Group, Western Digital.

As part of the trusted WD Purple family, they are the perfect complement to Western Digital’s WD Purple HDDs that are designed and optimised for security video NVRs. Key features include:

  • Designed with ultra-endurance for continuous operation
  • Optimised for 24/7 video surveillance cameras
  • Capacities from 32GB to 512GB for a variety of use cases
  • Weather-resistant, humidity resistant and withstands temperatures from -25°C to 85°C
  • Failover local storage, continuous recording, even in case of a temporary camera disconnection
  • Supports card health monitor functionality for pre-emptive maintenance in compatible cameras
  • Advanced 96-layer 3D NAND Technology
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