Wavestore appoints new Head of Central Europe

Wavestore-appoints-new-Head-of-Central-Europe

Wavestore has announced the latest appointment of its new Head of Central Europe as Patrick Sterchi.

The new appointment

Sterchi commenced his role on 6 January, bringing extensive experience and expertise from the security technology sector to lead Wavestore’s sales and technical initiatives across the region.

The new Head of Central Europe has over 15 years in the IP/CCTV and video analytics industries and has maintained a proven track record, having led sales and technical projects for Motorola IndigoVision across DACH.

Career history

The company notes that Sterchi is well-suited to drive Wavestore’s growth in Central Europe as his career history spans roles in:

  • Technical support
  • System design
  • Training
  • Customer engagement

‘Work hard, enjoy what you do and always find joy in the journey’

Sterchi is fluent in both German and English and has cultivated deep connections across the DACH region.

Known for building strong relationships with partners and end-users, the company notes that he excels in identifying and addressing common challenges while spotting opportunities for growth.

His personal philosophy is to ‘work hard, enjoy what you do and always find joy in the journey.’

“Exceptional value”

Max Claxton, Managing Director, Wavestore commented: “Patrick’s extensive expertise and strong relationships across the DACH region make him the the perfect choice to lead our efforts in Central Europe.

“We are confident that his leadership will strengthen our position in the market and help us deliver exceptional value to our partners and end-users.”

Responsibilities

Sterchi will be responsible for driving regional sales strategies, managing technical projects and supporting Wavestore’s customers and partners across Central Europe.

The company notes that his appointment underscores Wavestore’s commitment to expanding its global reach while maintaining exceptional service and technical excellence.

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