Nearly half of security chiefs in commercial real estate (48%) say that mis/disinformation motivates at least half of threat actors targeting their businesses – higher than any other vertical (40% global average), reported G4S.
This is a key finding from the World Security Report, commissioned by Allied Universal and its international business, G4S.
2,352 chief security officers (CSOs) in 31 countries at medium and large, global companies with total revenue exceeding $25 trillion took part in the research.
90 security chiefs from the real estate sector were surveyed.
“An incredibly tough spot”
Rachelle Loyear, Vice President, Integrated Security Solutions at Allied Universal said: “The commercial real estate sector is in an incredibly tough spot right now.
“In-house security teams aren’t just protecting their own asset – the building – they are responsible for the baseline safety of every tenant under the roof.”
She continued: “It’s a multi-layered responsibility that can get very complicated very quickly, especially when you factor in the rise of mis/disinformation across all industries, their tenants included.
“Buildings are also moving away from being physical targets to symbolic ones, which makes the threat landscape incredibly unpredictable.”
AI-driven threat detection and risk assessment
The security technology classified as crucial for operations over the next two years within the commercial real estate sector is AI-driven threat detection and risk assessment at 41%.
Biometric access control including facial recognition (37%) and AI-assisted threat intelligence and automated incident response (33%) follow.
“More intelligent, proactive solutions”
Loyear continued: “At its core, commercial real estate is a reputation business.
“If a building is perceived as unsafe or unstable, its value takes a significant hit.
“The ‘vibe’ of a building’s safety is now just as important as the locks on the doors.
“To manage this, we’re seeing firms move toward more intelligent, proactive solutions.
By leaning into AI-driven threat detection and biometric access, they are trying to filter out noise and identify real physical risks before they can impact the environment or reputation of the property,” she concluded.
