ISJ Exclusive Interview: Terence Ledger, Sepura
James Thorpe
Share this content
ISJ discusses regional growth opportunities and customer requirements with Terence Ledger, Regional Director Middle East & APAC, Sepura.
Article Overview
What opportunities are there for Sepura in the Middle East and Africa region?
The MEA region is one that offers significant growth opportunities for Sepura. We already have a number of large customers in region, to whom we are looking to extend our services to. There are also significant new opportunities for Sepura in the policing, security and utilities sectors, where proven, trusted and reliable communication systems are in high demand.
In addition, Sepura is bringing hybrid solutions to market, which combines the security of TETRA with connectivity to 4G/5G networks, enabling the use of data on mission critical devices. For police and security teams this could include being able to see images and to stream live video. For utilities organisations, this could improve staff location reporting and resourcing, provide information on hazardous chemicals and reduce the number of devices required to communicate with field teams.
What makes Sepura an appropriate solution provider for this region?
Firstly, Sepura is a trusted and experienced provider of solutions – we are known around the world as a mission critical supplier. Secondly, the company has access to a partner community in the region with localised specialist knowledge, enabling us to understand and react to specific customer needs. Thirdly, Sepura has a full solution capability, which includes providing both TETRA and LTE radios, including ATEX-approved devices, plus specialist accessories, flexible programming options and a comprehensive after sales and support programme.
What specific requirements do customers have in the Middle East and Africa region?
Like any organisation seeking a mission critical communication solution, the absolute key elements that are crucial to the end user is reliability, robustness and security. Additional factors include coverage, particularly in large open and remote areas such as international borders or remote rural sites.
Radios must be robust enough to keep working in very hot environments, in dirty or dusty conditions, or when subjected to impact during operations. They should also be able to withstand repeated use over a long period. Batteries that can last an entire shift, even in high temperatures, are vital. Finally, customers require interchangeable accessories for added convenience and flexibility. Sepura can provide all these solutions, proven in these environments.
Additionally, customers want to know the people and company that they are working with. At Sepura, we work closely through our partners with end users to ensure that Sepura is considered a trusted and reliable solutions partner.
What is your major focus for 2023 and beyond?
Firstly, the company is seeking to expand its footprint in the MEA region by building on its existing customer base, which includes several police and security forces as well as strong customers in the oil and gas market. In pursuit of this goal, Sepura is focusing on some significant public safety tenders in 2023 while also working to build up its local team.
Additionally, the company is committed to establishing itself as the go-to provider of critical communications solutions in the region. By prioritising these objectives, Sepura aims to solidify its position as a trusted partner to customers in the Middle East and Africa both in 2023 and beyond.
This article was originally published in the May edition of ISJ. To read your FREE digital edition, click here.
