Syniti makes EMEA leadership appointments


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A global enterprise data management company has confirmed new EMEA leadership appointments.

Syniti has appointed René Haag as Senior Sales Director MEE (Middle and Eastern Europe) and Erast Wortel as its new VP GTM EMEA North.

Syniti’s new EMEA appointments

Haag and Wortel will play a pivotal role in the EMEA region as they drive the company’s growth. 

Haag, its former Head of Sales Germany, has more than 15 years’ experience in the industry.

With a track record in the SAP arena, Haag has a strong focus on data integration and data governance.

Wortel combines a background in database and analytics technologies with a deep understanding of business processes.

With expertise in supply chain management and sourcing, Wortel’s specialties include management, sales, building alliances, negotiations, SAP technology and supply chain management.

“I’m thrilled to re-join the Syniti family”

“Data is the DNA of your business,” commented Haag.

“It’s a key value driver for successful companies.

“It doesn’t matter if you move to S/4HANA or implement new digital technologies, without proper data you will not reach the success you are expecting.

“With our dedicated team we are here to help you to transform your data.

“After some absence and the opportunity to expand my horizon in the data management space I’m thrilled to re-join the Syniti family.”

Wortel added: “After 30 years in IT and 23 years at SAP, I moved to Syniti to make a difference for companies seeking to turn data into value.

“I find Syniti’s proposition to simplify enterprise data migration, boost data quality and transform data management so compelling that I wanted to be part of it.

“With a fantastic team I aim to help companies to optimise their businesses and to ignite their data journey.”


Syniti solves complex data challenges by uniquely combining intelligent, AI-driven software and vast data expertise to yield certain and superior business outcomes.

For over 25 years, the company has partnered with the Fortune 2000 to unlock valuable insights that ignite growth, reduce risk and increase their competitive advantage.

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