STid announces Middle East expansion


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STid is taking another major step in its development by establishing a permanent presence throughout the UAE with its team members and branch office in the Dubai Sillicon Oasis “Digital Park”.

This expansion matches the ambitions announced by STid as part of its 2021-2026 growth plan; it will enable the company to further improve its understanding of needs and requirements of local customers.

STid is reaffirming its determination to establish a leading position in the United Arab Emirates region by offering new services in its branch office.

“Having stronger local presence has certainly helped us to be more visible and earn even more trust from our loyal partners and clients,” explained Bastien Castets, Regional Sales Director, STid Middle East.

“We strongly believe that improving and expanding our services to customers is the best way to secure a prosperous future. We are very much committed to the Middle East region.

“We currently perceive it to be one of the most innovative and fastest developing regions in the world and we are proud to be part of this development.”

The French company will gladly welcome its partners and customers in the renewed branch office to provide the best possible localised training and demonstrate great levels of responsiveness to support their projects.

“Our customers need to be able to unconditionally rely on the products and the technology of our company,” explained Vishal Khullar, Regional Sales Manager in the Middle East.

“Service and support, field presence, local training, responsiveness, a proactive attitude in commercial and technical matters: These are things that our partners greatly value.

“We have built many great partnerships in the region in previous years. Earning the loyalty and trust of our customers is of the utmost importance to us. That is why we are opening this new office, which will include the Regional Customer Service Center (RCSC).

“Educational and certification programs will be further developed by the RCSC, which will ensure that our partners have all the skills and knowledge needed to successfully implement STid solutions.”

Visit STid at Intersec 2023 on Stand S2-F33. Contact the company’s Sales Department in the Middle East at: [email protected]

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