Categories: Access Control, People

Steve Riley named as VP Sales Europe for 3xLOGIC, PAC and GDX


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Steve Riley has been appointed as VP Sales Europe for the PAC and GDX and 3xLOGIC brands.

Formerly with Risco for over seven years, industry stalwart, Steve has joined the organisation with an ambition to grow market share across all brands, by adding value to security solutions in the form of business intelligence.

“It’s a very exciting time to be joining this organisation because we have several exciting product launches planned and I see so much potential in the integration of our brands and the resulting ability to offer solutions that very few companies can provide,” said Riley.

“By harnessing the secure data which is on board many security systems already out in the field, we can provide valuable insights for end users, such as tracking how, when and where people move around buildings – information that can really assist with everything from COVID-19 procedures, to energy savings.”

Steve will also be reshaping and re-energising the organisation’s channel engagement, developing new distribution partnerships and relationships with system integrators in the UK and across Europe.

He continued: “Some of our brands have been associated with certain market sectors to date – and they have dominated those sectors – but interoperability across our brands and calibrating the right products to suit the application means that our security installers and system integrators can target any kind of business – from SMEs all the way up to enterprise-level PLCs.”

Welcoming Steve to the fold, Bill Hobbs, Global Sales Leader for all brands said: “Steve has joined us on the brink of huge growth potential for the company and his energy and management skills are a welcome addition at this exciting time.”

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