Riverbed Technology has announced the promotion of Mena Migally to Regional Vice President of Middle East, Turkey and Africa (META), following a healthy annual growth in the Middle East through 2020 and to capitalise on opportunities arising from the accelerated pace of digital transformation in the region. The promotion positions Migally at the head of the company’s expanded regional operations as he will now lead the sales, technical and channel teams to further strengthen Riverbed’s position.
Migally will continue to report directly to Elie Dib, SVP EMEA at Riverbed, who said: “We continue to see significant growth potential in the META region as the need for organisations to enable their employees to work-from-anywhere is driving them to implement solutions that optimise their networks and deliver full visibility into network and application performance. This makes the Riverbed portfolio of solutions more relevant than ever. With his proven ability in managing teams to ensure our customers realise the full potential of our solution suite, Mena is the perfect candidate to help us capitalise on the opportunities that the new paradigm of remote work, cloud-centricity and digital disruption presents.”
Migally has over 17 years of experience in the IT industry and has been a part of Riverbed’s regional team since 2014, serving in key sales and leadership positions. Having held responsibility for driving growth across the whole solution portfolio offered by the company, he has played a lead role in helping regional businesses modernise their hybrid networks to enhance performance, agility and flexibility.
As he now takes responsibility for an expanded region, which includes Turkey and all of Africa, Migally will draw on this experience to help organisations at varying stages in their digital transformation journeys build the IT infrastructures they need to effectively migrate to the cloud and embrace disruptive technologies.
Growing the Riverbed team
With countries such as the UAE, Saudi Arabia, Qatar, Turkey, Egypt and South Africa demonstrating a globally appreciable level of digital maturity, Migally intends to focus his sales team’s efforts on these markets. In line with this strategy, Migally grew Riverbed’s sales and pre-sales teams in the Middle East through 2020 and has also recently appointed sales professionals locally in Turkey and South Africa too. “These are countries that have been early adopters of technology and the numerous successes we’ve had empower us with the experience needed to help the wider segment of the market supercharge their innovation strategies,” explains Mena Migally, Regional Vice President of Middle East, Turkey and Africa.
Migally emphasised that in all these efforts, the channel will be the fundamental pillar of Riverbed’s go-to-market strategy as 100% of regional sales will continue to be through the channel. He continues: “We have now appointed a dedicated channel lead who will work closely with our distributors to enable our channel partners. There is tremendous opportunity for channel players to increase their relevance to their customers, but to do this, they need to further develop their skills that will enable them to deliver high-value consultancy and implementation services for Riverbed solutions. Our commitment to our partners is that in this journey, we will provide them access to the tools, trainings and support they need to successfully capitalise on bigger deals that the market now presents.”
Research recently conducted by Riverbed indicates that business leaders in the UAE and Saudi Arabia expect that on average, 28% of their teams will work remotely after the pandemic. With Software-as-a-Service offerings being a key enabler of the remote workforce, Migally intends to grow the base of customers who utilise the company’s acceleration solutions – Riverbed SaaS Accelerator and Client Accelerator – as well as its end-to-end Network Performance Monitoring (NPM) solution.