ProdataKey enhances team with strategic promotions

ProdataKey, a leading provider of cloud-based access control solutions, has announced key changes to its leadership team.

These organisational adjustments according to ProdataKey demonstrate its dedication to enhancing its industry standing, as Dallan Labrum assumes sales leadership, Brach Bengtzen takes charge of marketing and Evan Orme oversees technology innovation within the newly appointed leadership team.

ProdataKey strengthens leadership

Dallan Labrum has been promoted to the role of Executive Vice President of Sales, where he will drive the company‘s revenue growth through expanded integration and channel partnerships while exploring new vertical markets for PDK solutions.

Labrum’s seven years of dedicated service have fostered a partner-centric sales culture, resulting in high levels of partner loyalty, customer satisfaction and industry accolades.

Brach Bengtzen, now Vice President of Marketing, has been with ProdataKey since 2017, contributing to various marketing, sales and leadership roles.

Bengtzen’s profound understanding of customer perspectives and ability to articulate PDK’s unique value proposition have played a pivotal role in establishing the award-winning PDK brand.

Evan Orme, the newly appointed Chief Technology Officer, has been in engineering leadership roles at ProdataKey since 2019.

Orme has personally steered the development of numerous hardware and software innovations that set PDK solutions apart.

Crucially, the RED high-security line of OSDP-compliant hardware and the soon to be released PDK.io 2.0 cloud platform are results of his tenure.

Brian Cropper, ProdataKey’s newly appointed Chief Financial Officer, brings decades of experience in directing financial operations and business strategies for both established companies and start-up ventures.

In his role at ProdataKey, Cropper will lead the company’s financial, operations and supply-chain management.

“Our commitment to investing in our people and technology”

Evan Tree, CEO and President, ProdataKey remarked: “We are excited to welcome Brian to the ProdataKey team and to announce the promotions of Dallan, Brach and Evan.

“These appointments reflect our commitment to investing in our people and technology.

“In joining Brad Baldwin, our Vice President of Product and me, we are equipped with an incredibly talented executive prepared to keep PDK an industry leader, providing the market with relevant and innovative solutions for the foreseeable future.

“This team’s collective vision, insights and proven leadership ensure that ProdataKey and those who rely on us for their security, safety and livelihood are in the best of hands.”