PopID biometric verification platform to enhance customer experience at UAE retail stores


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Network International and Carrefour have recently confirmed the implementation of the Face Pay verification platform from PopID, a first for biometric payments in the UAE.

By utilising the provider’s platform, customers visiting Carrefour stores in Deira and Amsaf are now able to make purchases by simply smiling.

The proprietary facial recognition technology, developed by PopID, and provisioned through Network International’s acceptance network, scans customers’ faces at the payment terminal.

According to an article published by Al Bawaba (via MSN), consumers can enroll for the service through the Carrefour mobile app or website.

Bernardo Perloiro, Chief Operating Officer – GCC, Majid Futtaim Retail said: “Carrefour is a leader in introducing new technologies that enhance the customer experience, whilst finding solutions that can eliminate friction.

“Face verification will make it easier and more convenient for our customers to check out efficiently – without having to reach for their wallets.

“This safe, seamless payment method only takes a few seconds, and we are excited to be one of the first retailers to be rolling this out across the UAE in partnership with PopID and Network International.”

“We are thrilled to continue driving the evolution of biometric payments with the UAE’s first-of-its-kind face verification platform,” added Andrew Key, Group Managing Director – Acquiring, Network International. “Face Pay aims to make checkouts quick, convenient and seamless for a superior customer experience, and secure businesses from potential fraud with robust security protocols.

“Network International is proud to be the first acquirer to launch Face Pay-enabled biometric payments acceptance in the country.

“With a strong track record of leading payments innovation in the region, we aim to continue investing in strategic partnerships that further the potential of payments across the UAE.”

John Miller, CEO of PopID and investment company, Cali Group, also commented: “In America and Japan, we have demonstrated that allowing consumers to link Face Pay to loyalty accounts and payment methods enhances revenue, increases speed of ordering and check out, drives loyalty engagement and reduces fraud.

“We are excited to implement the platform with Carrefour and Network International in grocery for the first time in this region.”

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