Pindrop expands its footprint by entering APAC region
James Thorpe
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Pindrop has recently announced its expansion into the Asia-Pacific region, with entry into Singapore as its first move.
The company – which helps customers enable people to use their voice to seamlessly connect to, enter and unlock new experiences while helping safeguard their privacy – will bring its expertise and unique offering to help companies in APAC to take better advantage of voice analysis.
Currently, Pindrop’s existing customer base comprises of some of the largest banks, insurance, telecommunications and retail companies in the United States and Europe.
As part of its growth, Pindrop has hired Anurag Srivastava as General Manager, Asia Pacific and Japan, to oversee the business, strategy, sales and customer success for Pindrop’s customers in the region. Srivastava brings with him over 20 years of experience across SaaS, products and consulting multinational corporations in Southeast Asia, India, China, Japan, Australia, New Zealand and the Middle East on their digital, process transformation and automation initiatives.
“60% of the world’s population is in the Asia Pacific region and the world is heading towards a voice economy in the way people interact with each other and devices,” says Srivastava.
“Pindrop is already leading the charge when it comes to securing voice interactions for customers across the US and Europe. I’m so excited to be able to offer the same world-class technology to customers in APAC looking to more seamlessly detect fraud, efficiently deliver authentication and ensure top quality customer experience on all voice interactions.”
Following Srivastava’s hire, Pindrop intends to increase its regional team in Singapore alongside further expansion into Korea, Indonesia, Vietnam and Australia for 2023. To enable this growth, the company will be leveraging its relationships with its existing partners, AWS and Google Cloud whilst also exploring new partnerships with ISVs and resellers in the region.
