84% of organisations to deploy advanced video technologies over next two years


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Europe and UAE will see a surge in deployment of advanced video technologies according to new research conducted by the global market intelligence firm IDC and sponsored by Milestone Systems.

The research revealed key findings including industry plans, challenges and opportunities for video technology investments.

Technology developments in artificial intelligence, image processing, cloud computing and sensors are rapidly expanding organisations’ application of video and sensor technology and the business outcomes they deliver.

“Video technologies are moving from a pure ‘insurance’ and security purpose to a real business differentiator, e.g., in citizen service, product quality, patient care and customer experience,” said Malou Toft, VP EMEA, Milestone Systems.

Key findings

• Over the next 24 months, the majority (84%) of European and UAE organisations plan to deploy advanced video technologies, such as video analytics and sensor information.

• 26% of the organisations plan to establish a video technology platform centrally, which would be connected to other systems.

• Organisations around the globe expected to spend $2bn in 2021 in Video Surveillance Analytics.

• Transport & Logistics and Critical Infrastructure show the most advanced level of maturity in terms of Video Technologies usage.

• Among the key capabilities required over the next three to five years, buyers highlighted process automation, facial recognition, smart analytics, artificial intelligence and centralised cloud-driven deployment.

“Bottom line is that businesses and public institutions are actively planning for and expecting new technologies to be deployed with video analytics solutions, to enable a wider set of advanced use cases to be delivered. These new use cases can help enterprises deliver new digital experiences, generate digital revenues, or drive greater operational efficiencies and ultimately remain competitive in the new digital economy,” said Bo Lykkegaard, Associate VP, European Software Research, IDC Europe.

When it comes to Video Technologies investments and plans, three key stakeholders hold the helm: Security, Technology and Operations Leads.

When asked about business challenges related to video technologies, two challenges rose above all others, which were privacy protection and security compliance concerns.

So, while the surveyed organisations appear to have plenty of planned video technology projects with business cases in place these projects are inhibited by concerns of possible missteps in terms of privacy and security.

“It demonstrates that privacy and security risk mitigation should always be key activities when building a business case to apply advanced video technologies. Organisations should be careful to choose the technology and service providers who adhere to the highest cybersecurity and privacy protection standards,” said Malou Toft, EMEA VP at Milestone Systems.

For more insights on the IDC survey, visit this page

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