Irisity appoints Sales Director for UK and Ireland

Irisity appoints new Sales Director

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Irisity, an AI-powered video analytics solutions provider, has welcomed Peter Greener as Sales Director, UK and Ireland, leveraging his extensive 20-year background in the security industry.

Leading Irisity’s growth

In this role, Greener will lead the company’s growth in the UK and Ireland, strategically vital markets for the company as it expands its global network of users, resellers and partners.

With past roles at Norbain Security and Milestone Systems, Irisity says Greener’s appointment underscores its dedication to these markets, aligning with the increasing demand for AI and analytics in video surveillance technology to enhance real-time alerts, forensic search capabilities and operational intelligence.

Greener commented: “I am excited to be leading Irisity’s expansion in the UK and Ireland.

“These markets have traditionally led the way in adopting video surveillance technology, so I am keen to build on growing interest in AI and analytics through Irisity’s IRIS+ AI Open Video Platform, which can deliver video analytics at scale, with ease.”

IRIS+ showcases its adaptability through seamless integration with a variety of cameras, compatibility with multiple VMS solutions and the delivery of personalised AI based on real-world video feeds.

According to the company, this ensures unparalleled detection accuracy and can be integrated into cloud-based, on-premise or hybrid solutions.

“A deep understanding”

Commenting on the appointment, Raziel Bareket, Chief Operating Officer, Irisity said: “We are thrilled to have Peter leading our expansion in the important UK and Irish markets as he brings years of technical experience and a deep understanding of the needs of installers, consultants and users to this vital role.”

Greener noted: “It’s great to be joining Irisity and leading its expansion in the UK and Ireland at what is such an exciting time for the business.

“Over the next few months I look forward to meeting all the installers, consultants and users who have already reached out to express their interest in AI and Irisity’s market-leading solutions!”


Irisity is a global company in AI-powered video analytics solutions for heightened safety and security, which has now expanded its capabilities with the inclusion of the innovative Agent Vi.

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