ISJ Exclusive: Intersec Saudi Arabia marks successful return to live events
James Thorpe
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Intersec KSA returned in September at the Riyadh International Convention & Exhibition Centre, to reunite security professionals from across the globe.
The fourth edition of Intersec Saudi Arabia 2022 from 13-15 September marked a triumphant return to Saudi Arabia for the first time since 2019. More than 150 exhibitors from 22 countries appeared at the Riyadh International Convention & Exhibition Centre (RICEC) and welcomed 9,836 visitors from 48 countries and more than double the visitors than the previous edition (2019).
Intersec Saudi Arabia 2022 brought together key players in the security industry in the largest and fastest growing market for security, safety and fire protection in the Middle East. The country’s increasing opportunities are clearly recognised globally, as the number of attendees from Europe at Intersec Saudi Arabia grew an astounding 630% from 2019.
Perhaps as importantly, it is clear that the event is the ideal platform to do business and remain at the forefront of the burgeoning market in the Kingdom and across the region. Of the almost 10,000 trade visitors that attended Intersec Saudi Arabia 2022, 77% had purchasing responsibility or influence over the procurement process, while 78% initiated discussion with new suppliers during the exhibition.
His Excellency Mr. Mohammed Abdullah Al Marshed, Vice Chairman of Board of Directors; Chairman, Real Estate Committee of the Riyadh Chamber of Commerce and Industry and Intersec Saudi Arabia’s patron, said: “Intersec Saudi Arabia has always been a beacon of the safety and security industry in the Kingdom. The growth of the 2022 edition and the response from exhibitors and visitors, reflects the growing market and the values of Saudi Vision 2030.”
Exhibitors at Intersec Saudi Arabia 2022 presented products and innovations in market sectors including commercial and perimeter security, cybersecurity, homeland security and policing, fire and rescue in addition to safety and health.
In addition, the power of Intersec Saudi Arabia as a platform for business is illustrated by the experiences reported by visitors. 98% of trade visitors stated that they had achieved their objectives by attending the event, either completely or partially, while 95% of visitors said they were satisfied or very satisfied with their experience of Intersec Saudi Arabia 2022.
In addition to the exhibition, Intersec Saudi Arabia 2022 featured a three-day security conference, presenting the industry’s most comprehensive showcase to date, featuring government leaders, agencies, organisational heads, world-class speakers, government stakeholders, policymakers, law enforcement, civil defence and private sector players.
Alex Nicholl, Intersec Saudi Arabia’s Show Director, said: “The successful return of Intersec Saudi Arabia has reinforced our belief that the Kingdom offers unparalleled market opportunities.”
He continued: “The incredible response from the industry truly demonstrates the importance both of live events and also of the security industry in the Kingdom. The growth in both exhibitors and attendees since 2019 is testament to this, as well as the growth of the market in Saudi Arabia.”
Intersec Saudi Arabia 2022 was held in participation with Saudi Civil Defence and supported by industry organisations National Security Services Company “SAFE” (Strategic Partners) and NAFFCO, Hikvision and Teknoware-Netix (Platinum Sponsors). Intersec Saudi Arabia will return to RICEC from 3-5 October 2023.
Messe Frankfurt Middle East is a leading organiser for security, safety and fire protection exhibitions under the Intersec and Secutech brands. Intersec Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East.
To find out more about Intersec Saudi Arabia please visit www.intersec-ksa.com
This article was originally published in the October edition of International Security Journal. To read your FREE digital edition, click here.
