iLOQ extends partnership with former Formula 1 world champion
James Thorpe
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iLOQ will continue its partnership with former Formula 1 world champion and current NASCAR driver, Kimi Räikkönen, in 2023.
Räikkönen – the company’s official Brand Ambassador – has been a highly visible presence on iLOQ’s digital channels and at customer and partner events around the world since 2019.
Heikki Hiltunen, President and CEO, iLOQ commented: “2023 is a big year for iLOQ. We are celebrating our 20th anniversary, putting ourselves firmly on the map in North America and expanding into Southeast Asia.
“Kimi has been a valued member of our extended iLOQ Family for several years and we are delighted that he will continue in his role of iLOQ Brand Ambassador.”
Kimi Räikkönen’s next outing in NASCAR’s Cup Series will be at the Circuit of The Americas (COTA) in Austin, Texas on 26 March. iLOQ’s logo will once again be visible on the Trackhouse Project91 car and on his helmet and racing suit.
“Kimi has been instrumental in boosting the visibility of our brand and increasing our reseller and customer base,” said Joni Lampinen, General Manager, iLOQ USA.
“His presence in COTA will help raise awareness of iLOQ’s brand also in the States. And, having his car on our booth at ISC West will be a sure way to encourage people to stop by giving us the ideal opportunity to showcase our battery-free smart locks and keyless cell phone-based solutions.”
“The cooperation with iLOQ has always been great and I am looking forward to working with them as they continue their journey into new markets and countries,” added Räikkönen.
