IDIS partnership strategy pays off with 78% sales growth
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IDIS Europe has reported record sales growth for 2018, with a 78% rise attributed to successful projects with long term partners and continued investment in technology and support services.
Contributing to this success, the company, which is Korea’s largest in-country video surveillance manufacturer, was the supplier for major contract wins in the retail, eating-out, healthcare and education sectors.
Since opening its European headquarters in Brentford, London in 2013 IDIS has established a strong technical support team and wide sales networks and the company has worked hard to develop profitable partnerships with both installers, integrators and distributors.
“Our core strategy as a company is to pursue sustainable growth alongside our partners, as a one-stop supplier for video solutions. This means working together to ensure customer satisfaction, delivering better value and better technology,” says James Min, Managing Director, IDIS Europe.
For installers and integrators, IDIS is now focusing on reducing TCS (Total Cost to Serve), giving them complete, easy-to-source video solutions that offer more profitable implementations and predictable revenue streams. Going forward this is a priority, says James Min, and it will be achieved by continuing to invest in video technology that eliminates complexity and earns the loyalty of end-users.
“The most encouraging thing is that whenever customers switch to IDIS technology they find that it gives them higher performance and a lower total cost of ownership (TCO). They also know that we are also working on new forward and backwards compatible technology to meet their future requirements.”
Once on-board, customers tend to upgrade but not switch away from IDIS, which is good news for installers, he said. “We saw that with our new 12MP Super Fisheye camera, launched last year as a step up from of our original 5MP model. This has proved attractive for lots of our established customers as well as new users. It is already our best-selling unit.”
For the integrator, IDIS’ model of simple-to-install technology from a ‘one solution one company’ supplier means more realistic and attractive maintenance and service agreements, the company says.
True plug-and-play performance was developed to reduce complexity for engineers installing and maintaining systems and in turn reduce cost and disruption for end users. The IDIS Ultimate Warranty also offers greater long-term protection for both parties.
“Anything that helps us to earn customer loyalty results in more sustainable long-term business,” adds Min.
“We also recognise that our installation partners make a commitment to IDIS when they invest their time on engineer training and product knowledge, so it’s important that we repay that by supporting them to open up new opportunities.”
Looking ahead, strong sales performance will continue in 2019 IDIS predicts, with more major projects in the pipeline and new technology launches making it attractive to expand existing systems as well as to install new ones.