IDIS debuts “Create a Better World” campaign at ISC West

On the first day of ISC West, IDIS debuted “Create a Better World,” a new North American public service campaign from the surveillance technology manufacturer, with an uplifting new video posted in conjunction with the rollout of the South Korean manufacturer’s expanded IDIS America social media presence. Additionally, the company will highlight the new campaign during the show, in booth #18059, with promotions and giveaways.

As described on the company’s official campaign page, “Create a Better World” is “all about the kindness and generosity ‘caught on camera’ every day, [positive attributes] so easy to overlook in these stressful times,” and the many ways we all can do our part to create a kinder, warmer, better world. In addition to the video, with its unique call to action to encourage public participation, the IDIS “Create a Better World” campaign incorporates engagement with the communities IDIS serves, including corporate donations of equipment and time, partnerships with local community organisations and highlight additional activities and social engagement from IDIS at all levels designed to lead by example, and help “Create a Better World” in the process.

The “Create a Better World” video debuted on the new IDIS America Facebook page, an expansion of the company’s social media presence and new channel to speak directly to IDIS customers, partners and the marketplace in the Americas. The new IDIS America Facebook page will focus on the priorities, requirements, issues and pain points of systems integrators, installers and end-users across vertical markets in the Americas, and currently highlights a new promotion tied to the new “Create a Better World” call to action—as outlined in the video—which enters the first 1,000 followers of the IDIS America page who also participate in the “Create A Better World” campaign by sharing their own uplifting story, photo, or video with the hashtag #IDISBetterWorld in a drawing to win a Smart Home Starter Pack.