IDEMIA launches UAE’s first biometric payment card with F.CODE technology
James Thorpe
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From unlocking smartphones to gaining verified access to controlled locations, fingerprint authentication has become ubiquitous in our lives. According to a report, 81% of global consumers are ready to use their fingerprint for in-store transactions. In view of this, FAB & MAF are taking the lead to upgrade the card payment experience with the launch of the region’s first contactless biometric payment card.
Leveraging IDEMIA’s F.CODE, with this biometric payment card, customers holding the new biometric payment card can authorise payments via a fingerprint sensor embedded into the card. To ensure privacy, the biometric data is securely stored in the chip and never leaves the card.
Using fingerprints to authenticate payments has the effect of eliminating almost all instances of fraud and minimising touchpoints for the cardholder. The biometric card is fully EMV compliant. Customers will now be able to conduct both contact and contactless transactions in a totally safe and secure manner – just by holding their thumb on the card sensor whilst paying.
Hennie Du Plessis, SVP – Financial Institutions, Middle East & Africa, IDEMIA said: “We are pleased to partner with the UAE’s leading financial institution, First Abu Dhabi Bank and the UAE’s largest retail group, Majid Al Futtaim Group, to deliver a secured biometric payment solution that is contactless, convenient and authentic. As a market leader in payment technology, IDEMIA strives to deliver high-quality products that reflect our clients’ commitment to excellence.”
Rudy Sudarsono, SVP & Head of Products, Cards at First Abu Dhabi Bank added: “Innovations in biometric authentication represent a significant step forward in card security and protecting consumers from fraud, particularly as more people move to cashless payments for everyday purchases. By incorporating advanced fingerprint technology into the FAB SHARE cards, we are able to provide added confidence and safety for our customers, allowing them to enjoy the enhanced benefits of their store card with absolute peace of mind.”
For more information, visit: www.idemia.com
