Hanwha Vision unveils key findings in new AI-based research

Recent research conducted by Hanwha Vision has emphasised the growing favourability of AI-enabled video among business leaders, positioning it alongside 5G, the internet of things (IoT) and M2M technologies in addressing crucial business challenges, surpassing automation and robotics in popularity.

Hanwha Vision’s research

The research revealed that nearly one-third (31%) of European business leaders view AI-enabled video as a promising solution to address their business challenges.

This percentage is almost double the number of respondents who favour automation and robotics (17%) and it is nearly on par with those who consider 5G and IoT as pivotal in addressing their challenges (32%).

AI-enabled video integrates networked video cameras with AI technology to automatically detect and classify objects, including people and vehicles, along with their specific attributes.

By leveraging algorithms embedded within the camera system, it can notify users when specific behaviours are identified, such as a vehicle traveling in the wrong direction, a warehouse operator not wearing safety gear or an unexpected object on a production line.

“Adopt AI-enabled video”

Pread Um (Suk Bong), Product and Marketing Director, Hanwha Vision Europe commented: “2024 is poised to be the year that AI-enabled video breaks through to mainstream use.

“Thanks to rising awareness of AI in the mainstream and proven business successes using AI-enabled video, more leaders are turning to the technology to solve challenges outside of security.

“Video holds huge potential in streamlining operations, providing valuable data to inform strategy and planning and helping to secure people and assets.

“It’s encouraging to see so many organisations are not just recognising this, but actively planning to adopt AI-enabled video for these uses.”

To gauge leaders’ perspectives on AI-enabled video in the post-ChatGPT era, Hanwha Vision conducted research involving 1,000 individuals from organisations across five European countries (UK, Netherlands, Italy, Germany and France).

Operations and security leaders were queried on the technologies they intend to adopt to tackle various strategic business challenges, including finding efficiencies, implementing new processes and controlling costs.

Results indicate a recognition of AI-enabled video’s potential in addressing these business challenges, with over half (55%) planning to utilise it to find efficiencies and a similar percentage (49%) intending to employ it in managing complex supply chains.

This shift towards a more “intelligent” use of video represents a significant departure from the traditional security function fulfilled by CCTV.

Only a minority of respondents (26%) cite the traditional role of video cameras in “maintaining a safe and secure environment” in Hanwha Vision’s research.

Leaders in the manufacturing sector demonstrated the greatest openness to leveraging technology to address challenges, closely followed by those in retail.

Potential barriers

According to Hanwha Vision’s research, smart city leaders exhibited less enthusiasm for AI-enabled video, IoT and 5G, which contrasts with the broader “smart city” vision aiming to enhance connectivity between places and their inhabitants.

While AI-enabled video technology garnered favour among a broad business audience, the research also highlighted potential barriers to adoption.

Foremost among these concerns is the perceived necessity for training in the technology, as reported by 40% of respondents.

Nonetheless, investing in intuitive video systems that necessitate minimal training and technical expertise can mitigate this issue.

Cybersecurity apprehensions represent another potential barrier to adoption, reflecting broader concerns about data security and networked device vulnerability.

Partnering with responsible manufacturers committed to cybersecurity best practices and NDAA compliance can help address such concerns.