Q&A with GM of Safes and Cabinets, Gunnebo Safe Storage

Elisabeth Whitefield, General Manager of Safes and Cabinets, Gunnebo Safe Storage discusses the company’s acquisition of Primat Group.

What is the strategic significance of the Primat Group acquisition?

This acquisition marks a significant and positive development for Gunnebo Safe Storage.

It allows us to grow while maintaining our commitment to quality, innovation and sustainability.

Primat Group brings over 120 years of expertise in the security equipment industry.

The acquisition enhances our ability to meet the demand for solutions across European markets, including the UK, Benelux and DACH regions.

It also aligns with our customer-centric approach, improving lead times and creating more resilient and sustainable supply chains.

Primat Group, which comprises PRIMAT SISTEMI d.o.o. and PRIMAT d.d. in Slovenia, PRIMAT OPREMA d.o.o. in Serbia and PRIMAT d.o.o. in Bosnia and Herzegovina will become integral to Gunnebo’s European safes and cabinets manufacturing strategy.

The group will continue to manufacture its products in Slovenia and Serbia, serving customers in over 25 countries whilst expanding its presence.

Significant investments aimed at driving growth and innovation strengthen operations.

Primat’s workforce will benefit from skills development, tools and resources, ensuring they are equipped to meet current and future customer needs.

Combined expertise will also enable quicker lead times and enhanced product offerings.

Customers will benefit from the local production model, which brings the manufacturing process closer to the market. This will reduce delivery times and help develop new and more sustainable solutions.

What does this mean in terms of product innovation and market presence?

By integrating Primat into its operations, Gunnebo can tap into new market opportunities and strengthen its distribution channels.

This expansion will enable Gunnebo to deliver products to a larger customer base, improving brand recognition across multiple territories.

The expertise and manufacturing capabilities Primat brings to Gunnebo’s portfolio will better serve existing clients while attracting new ones in untapped markets.

With Primat’s foundation, Gunnebo can meet the needs of various industries, including banking, retail and commercial, on a larger scale.

How will Primat Group’s workforce benefit from the acquisition?

We share the importance of creating a work environment where employees feel empowered, respected and inspired to grow.

Gunnebo is committed to investing in Primat’s workforce, recognising the value of employees’ skills and craftsmanship.

The integration with Gunnebo offers opportunities for professional development as the group becomes part of a global network.

With these resources, Primat’s workforce will be well-equipped to meet the demands of an expanding market, while maintaining its tradition of excellence.

What role will Primat Group’s legacy play in Gunnebo’s future?

Primat Group’s history aligns seamlessly with Gunnebo’s mission.

The acquisition allows Gunnebo to not only inherit Primat’s legacy but also build upon it by integrating new technologies and expanding its global reach.

Primat’s reputation for delivering excellence will play a vital role in shaping Gunnebo’s product offerings.

The company remains committed to preserving the craftsmanship and innovation that has made Primat a trusted name.

Gunnebo plans to honour this legacy by investing in Primat’s people, processes and products.