Genetec appoints new Regional Sales Director UK and Ireland
Eve Goode
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Genetec has announced the appointment of Nicholas Smith as its new Regional Sales Director for UK and Ireland.
Nicholas Smith
Smith has more than 28 years of experience in the IT and security sectors, including eight years at Genetec.
He has been instrumental in growing revenue and building long-term relationships with customers, partners and stakeholders across industries.
In his new role, Smith will lead the company’s regional market strategy, prioritising the development and expansion of its Software as a Service (SaaS) offering.
As the physical security industry undergoes a significant transition from on-premises to hybrid-cloud deployments, Smith will be crucial to driving business growth.
Before joining Genetec, Nicholas served as Business Development Manager for MOBOTIX AG, a manufacturer of premium-quality intelligent IP video systems.
He has also held senior positions at Bosch Security Systems and SISYS LTD (a UTC Company).
“A new chapter”
Commenting on his appointment, Smith said: “I’m honoured to lead Genetec’s operations in the UK and Ireland.
“While my appointment marks a new chapter, our commitment to our users, our channel and our partners remains unchanged.”
Smith concluded: “My focus is accelerating the growth of our SaaS offering and ensuring we continue to predict and meet the evolving needs of our customers.”
“An unmatched combination”
Georges Tannous, Area Vice President, META (UK and Ireland) Genetec stated: “Nick brings an unmatched combination of industry expertise, strategic vision and proven success to the role.
“His close bond with our channel partners will be instrumental as we continue to address the growing demand for open and unified SaaS solutions.
“We’re confident that Nick will continue to drive exceptional results,” he concluded.
