Major event insights from ESM Operations’ Simon Heathershaw

Major event insights from ESM Operations' Simon Heathershaw

Simon Heathershaw, Operations Director, ESM Operations explores how advances in planning, tech and strategy are shaping public spaces and the delivery of safe, secure and resilient major events.

As the global events industry continues to expand, delivering safe and secure major events has become an increasingly complex challenge.

From sporting tournaments and music festivals to city-wide cultural celebrations, organisers are now operating in environments defined not only by scale but by diverse venues, large crowd movement and a continually shifting risk profile.

Meeting demands requires more than operational experience.

It demands advanced planning, trained personnel and technology-driven solutions that can protect venues, manage crowds and mitigate risk.

Companies like ESM Operations play a pivotal role, helping organisers anticipate challenges, respond to emerging threats and maintain operational resilience.

Building operations in complex environments

Modern events are no longer confined to traditional venues. Increasingly, organisers are delivering experiences across diverse locations, from temporary arenas to city centres and large-scale outdoor settings.

While these environments create opportunities for engagement, they also introduce additional layers of security and operational complexity.

Establishing safe environments requires building fully functional operational ecosystems from the ground up.

Reliable power and resilient communication networks are fundamental, supporting safety coordination, production and command functions.

Whether delivered through radio, Wi-Fi or satellite systems, communications must maintain continuous contact across all operational teams and control points.

Physical security design is equally critical. Clearly defined site zoning, controlled access points and secure perimeters enable effective crowd management while protecting attendees and staff.

At the same time, logistical planning ensures the safe movement of vehicles, equipment and emergency services, particularly in dense or high-traffic urban environments.

Emergency response capability must also be embedded into operational frameworks from the start, with close coordination between organisers, authorities, medical providers and emergency services to ensure that incident management procedures are aligned and response times are effective.

Delivering major events also requires the rapid mobilisation of highly trained workforces, including security, safety, operational and production personnel.

Large-scale events often rely on a mix of local and international staff, making consistent training and clear briefings essential.

This consistency helps maintain safety standards, supports effective crowd management and ensures that teams can respond quickly and confidently to any incident.

Managing public safety across multi-site and large-scale events

A defining trend in the evolving landscape is the growth of multi-site and city-wide events, with distinct operational requirements and risk profiles.

Managing these environments requires detailed planning at the individual site level.

Rather than applying a single approach across all locations, each site must undergo its own risk assessment, with safety plans tailored to layout, capacity and audience.

Coordinating operations across locations introduces further complexity.

Teams are often dispersed, requiring robust communication systems and defined command structures to maintain situational awareness.

Real-time visibility across all sites is essential, allowing central control teams to monitor conditions, allocate resources and respond quickly to incidents.

Maintaining consistent standards across all locations is another key priority.

Training programmes ensure operational procedures, safety protocols and service levels remain consistent, protecting both audiences and the reputation of the event itself.

Where multiple security partners are involved, performance monitoring and clear operational guidance help ensure standards remain consistent.

Technology increasingly supports this process, giving organisers real-time visibility across multiple sites and enabling faster, data-informed decision-making.

These strategies are increasingly applied not only within venues but across urban public spaces and city streets during major events.

Technology supporting operational efficiency

As events grow in scale and complexity, digital tools are essential to modern public safety management, enhancing operational efficiency, transparency and coordination across large teams.

Workforce management systems, for example, allow organisers to oversee large numbers of staff.

These platforms provide real-time visibility of staffing levels, enable shift scheduling and ensure that all personnel meet the required training and certification standards.

Visual planning technology is further transforming event operations.

Software such as Iventis Event Mapping allows organisers to build detailed digital representations of event sites, incorporating emergency exits, operational zones and supporting capacity management through techniques such as dot planning to visualise staff distribution.

Incident management software plays an equally important role, enabling on-site staff to report issues directly to event control through dedicated apps or radio systems.

Incidents can be logged quickly, with photographs and geo-location data attached to improve response accuracy and tracked in real-time until resolution.

Together, these tools give organisers greater clarity and control over complex environments while supporting high safety standards and delivering positive audience experiences.

Quality assurance and continuous improvement

Delivering safe events relies on a quality assurance framework that begins long before attendees arrive. Detailed safety planning and risk assessments form the foundation of this process.

Operational rehearsals play a critical role in testing these plans.

Tabletop exercises allow teams to review communication systems, test incident response procedures and confirm coordination between operational departments. These exercises, though often overlooked, provide a structured way to simulate scenarios and refine response strategies.

Recognising the growing importance of structured oversight, ESM Operations has introduced a dedicated quality assurance function to maintain consistent operational standards across projects.

This function helps audit safety procedures, monitor contractor performance and ensure best practices are consistently applied.

Quality assurance should extend beyond event delivery through post-event reviews and stakeholder debriefs, enabling continuous learning.

A safe foundation for future growth

As major events grow in scale and complexity, maintaining world-class public safety remains a central priority.

By combining detailed planning, highly trained personnel and innovative, technology-led oversight, organisers can protect venues, manage crowds and mitigate risks effectively, ensuring the live events sector continues to evolve confidently and deliver spectacular yet safe and well-managed experiences.

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