ERA has appointed Sheena Kotecha as Customer Service and Internal Sales Director.
Kotecha has stressed the importance of taking a customer-first approach into 2026 as she moves into the role.
Sheena Kotecha joins ERA
According to the company, Kotecha brings more than 15 years of experience across commercial operations and customer success, working across UK, UAE and global markets.
She has taken on the position following the brand’s acquisition by Quanex.
Kotecha’s career has seen her lead large operational and customer-facing teams, specialising in transforming customer operations while optimising service processes and improving efficiency, retention and customer satisfaction.
Her focus for the ERA product brand will be on ensuring the highest levels of customer satisfaction across the board, based on reviewing processes and implementing wider business plans to the benefit of customers.
“Focused on the same goal”
“It’s more important than ever to put the customer at the heart of your decision-making process,” said Kotecha.
“Our customers need our support in more ways than ever before and this presents us with an amazing opportunity to do things differently, in a way that allows us to stand out from the rest.
“Combining commercial ambition with customer-centric delivery is something I am proud to have built a track record for and at ERA, we have a commitment to ensuring we are always doing the utmost to be at the top of our game on both counts.
“It’s so exciting for me to see that my philosophy and vision is shared with the team here – we are all focused on the same goal.”