Emarat AlAman: Elevating security for a harmonious Dubai

Emarat AlAman

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On Monday 30 October 2023, the highly anticipated Emarat AlAman event will kick off its fourth edition, skilfully arranged by the esteemed Security Industry Regulatory Agency (SIRA).

This dynamic gathering is set to engage participants for four successive days, spanning from 30 October – 2 November at the bustling Zabeel Square, located in the heart of Dubai Mall.

Dubai’s commitment to prosperity and harmony

The Emarat AlAman event is an initiative which was first launched by SIRA in 2018.

It underscores the leading role of the agency in safeguarding society and elevating the nation as an ideal destination for stability and sustainable security.

It’s a visionary declaration of Dubai’s commitment to creating a secure environment for all its residents, businesses and institutions.

This event accurately projects an image of Dubai as a city where every individual actively contributes to the collective effort of maintaining safety.

The Emarat AlAman initiative, indeed, is a shining example of SIRA’s dedication to creating a secure environment for all inhabitants of Dubai.

SIRA has orchestrated an event that not only highlights the critical importance of security, but also embodies Dubai’s commitment to prosperity and harmony.

The initiative seeks to attract participants from various sectors, including government entities, private companies and the public across all segments of society.

It is manifested through the formation of teams, each comprising seven individuals, who compete to achieve the highest score.

This is accomplished through a diverse range of activities and challenges, encompassing both group and individual tasks and physical and mental challenges, all within an environment that reflects unity and harmony in collaboration.

One of the most exciting aspects of the Emarat AlAman event is the dynamic array of games and interactive experiences that will be available.

Spanning across all sectors, these games have been carefully designed to help showcase the unity and leadership spirit that is continuing to shape the UAE.

With active participation from both private and government sectors, in 2023, these games once again promise an engaging and immersive experience for attendees.

1-ISJ- Emarat AlAman: Elevating security for a harmonious Dubai
UAE leaders at Emarat AlAman, Dubai

A pledge of security

UAE leaders, notably H.E. Khalifa Ibrahim Al Saleis, the Executive Director of SIRA in the UAE, stand at the forefront of this collective call to action.

His leadership and dedication further amplifies the significance of this imperative endeavour for the safety and prosperity of Dubai.

These leaders urge all stakeholders, ranging from government bodies to private enterprises and individuals, to unite in their commitment to safety.

This call is a beacon of hope, an assurance and an embodiment of Dubai’s vision as a city where security is not a privilege, but an inherent right.

Within Dubai’s tapestry of progress, Emarat AlAman emerges as a prominent thread, interweaving the crucial elements of security, prosperity and harmony.

WATCH: CEO of SIRA addresses senior security professionals

It implores each of us to actively partake in these collective endeavours towards a safer and more flourishing Dubai.

The Emarat AlAman initiative transcends being a mere event; it is a rallying cry, a pledge of security and a glimpse into a future where security forms the bedrock of prosperity.

It serves as a poignant reminder that strength lies in unity and prosperity thrives in security.


SIRA was established in 2016 by a decree from H.H. Sheikh Mohammed Bin Rashid Al

Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

SIRA seeks to provide Dubai with the highest levels of safety and security through the implementation of international best practices in security systems, services and guards.

SIRA protects lives and properties by suggesting new laws and regulations, applying smart systems, training security cadres and inspecting various types of facilities.

SIRA is a strategic partner and founding supporter of the ISJ Leaders in Security Conference and H.E. Khalifa Ibrahim Al Saleis, CEO, SIRA is once again delivering the Keynote Address at the 2023 event.

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