ELATEC appoints VP of Business Development and Marketing

ELATEC has recently named Sarah Bowling as its VP of Business Development and Marketing.

According to the company, Bowling will play a pivotal role in driving the company’s growth strategy by aggressively expanding its customer base in the Americas.

ELATEC’s growth trajectory

Bowling will assist in target account identification, develop customer specific engagement plans and guide the team through initial opportunity engagements.

She will leverage her extensive experience in direct key account sales, marketing and business development in physical access security, mobile credentials and cloud-based video surveillance markets.

Bowling has demonstrated a keen ability to improve market reach and exposure.

With an impressive career spanning senior management and VP-level roles at prominent companies such as Tyco Security, WaveLynx, Eagle Eye Networks, Zerv and SAFR, Bowling brings a wealth of experience to the company.

Her expertise includes building enterprise client bases, creating custom pricing packages and developing solutions for clients across various verticals.

Bowling has demonstrated a keen ability to improve market reach and exposure through effective marketing management.

“Her extensive experience”

Paul Massey, CEO, ELATEC exclaimed: “Please join me in welcoming Sarah to the ELATEC team.”

“We are excited to have someone of Sarah’s calibre pioneering our business development and marketing efforts.

“Her extensive experience and impressive network will undoubtedly drive ELATEC’s continued success.”

Bowling currently divides her time between Los Angeles, California and Vancouver, Canada and will report directly to Paul Massey.