Check Point announces partnership with TechBridge MEA

Check Point has announced the appointment of TechBridge MEA as its authorised Channel Value Added Distributor for the GCC region.

The partnership is set to enhance Check Point’s regional presence and expand TechBridge’s portfolio with advanced cybersecurity solutions.

According to Check Point Research’s cyber-attack trends report for Q2 2024, the new partnership comes as the region experiences an 18% yearly increase in cyberattacks.

The 18% surge highlights the urgent need for advanced security solutions.

Check Point’s AI-powered Infinity Platform, which includes Check Point Harmony, Check Point CloudGuard, Check Point Quantum and Infinity Platform Services provides enterprise-grade security across data centres, networks, clouds, branch offices and remote users with unified management.

TechBridge’s regional expertise and localised support will accelerate the adoption of these cutting-edge technologies, ensuring comprehensive protection for businesses of all sizes.

“Meeting the rising demands for our solutions”

Prashant Menon, Channel Leader, Check Point Software Technologies UAE commented: “As Check Point continues to invest and expand in the region, enhancing our partner ecosystem is crucial to meeting the rising demand for our solutions.

“TechBridge MEA brings significant value with its localised and tailored enablement methods, quick on-ground support for new partners and innovative marketing strategies.”

He added: “This partnership with TechBridge will expand our reach across the region and enhance our efforts to deliver advanced, AI-powered cybersecurity solutions that address the evolving needs of businesses of all sizes.”

How the partnership will strengthen both companies

TechBridge will leverage Check Point’s most comprehensive, consolidated and collaborative cybersecurity platform to provide organisations across the UAE and the broader GCC region with robust protection against an evolving threat landscape.

TechBridge will activate new partners, enabling them access to the Check Point stack and support channel partners with demonstrations and proof-of-concept initiatives.

TechBridge’s deep expertise and long-standing association with Check Point in other regions, makes it well-positioned to drive the adoption of these advanced security technologies and deliver exceptional value to businesses in the region.

TechBridge’s CVAD model and strategic programs equip new partners with the tools and resources necessary for rapid success.

The businesses comprehensive understanding of regional culture and holistic approach foster stronger, more productive engagements with clients and partners.

Both Check Point Software and TechBridge are committed to delivering advanced cybersecurity solutions to safeguard businesses across the region from an ever-growing threat landscape.

“We are poised to deliver unmatched protection”

Steve Lockie, Managing Director, TechBridge stated: “Working with Check Point Software Technologies is a tremendous opportunity for TechBridge in MEA, having already demonstrated our capabilities and drive through our Central Asian business.

“As we face the dual challenges of increasing cyberattacks and the urgent need for sophisticated security measures, we are poised to deliver unmatched protection and peace of mind to our clients.

He added: “This partnership not only strengthens our position in the cybersecurity landscape but also reinforces our commitment to providing top-tier security solutions to the region.”