BriefCam Business Case Assessment helps users to realise value from video


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BriefCam has released its new Business Case Assessment, designed to help organisations and individual technology users understand how to best leverage video content analytics for their specific needs. The tool can be accessed at

Most organisations understand the traditional benefits of video surveillance for security purposes. The introduction of intelligent video analytics makes the video content searchable, actionable and quantifiable for security stakeholders, as well as operations, customer experience and business development users across an organisation. BriefCam Business Case Assessment provides guidance by identifying the video analytics use cases most relevant and useful for each industry, organisation and user profile and demonstrates how different stakeholders can derive intelligence and drive efficiencies across organisations, business units and departments.

The assessment tool provides a questionnaire to analyse information about one’s organisation, its industry and key function and provides guidance on the three benefits of video analytics for that profile type.

BriefCam’s comprehensive software solution enables organisations to rapidly review, alert on and analyse their video surveillance content, with accuracy, performance and user experience. Whether an organisation requires instant intelligence, needs to understand a recent incident, or has long-term planning goals in mind, BriefCam can:

  • Accelerate video investigation based on object classification filters, including: object type, size, direction, speed, as well as appearance similarity, face matching and license plate recognition.
  • Alert on critical events such as suspicious behaviours and long queues and drive real-time assessment and response.
  • Provide trend data and customisable dashboards to paint a full picture of traffic and activity for operational decision making.

“The adoption of video analytics has extended beyond the traditional use cases of safety and security to include business intelligence,” said Stephanie Weagle, BriefCam CMO. “BriefCam Business Case Assessment enables organisations to further realise the value of their video and extend the use of video analytics to best support their business needs.”

Take the BriefCam Business Case Assessment

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