Bitly reveals new partnership to counter terrorism
Eve Goode
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Bitly has announced its new strategic partnership with the Global Internet Forum to Counter Terrorism (GIFCT).
GIFTC is an NGO founded by technology leaders including Meta (formerly Facebook), Microsoft, X (formerly Twitter) and YouTube and was put in place to prevent terrorists and violent extremists from exploiting digital platforms.
Throughout the partnership, Bitly will share its expertise, leverage technical solutions and help to advance research while strengthening its Trust and Safety program.
Benefits of the partnership
Bitly generates millions of links and QR Codes daily which drives billions of clicks and scans each month.
The company says that it prioritises the safety and security of its platform in a constantly shifting threat landscape.
Bitly is aligned with GIFCT with the core principle of protecting human rights.
The company’s trusted safety protocols will help further GIFCT’s community efforts to make the internet a safer place for users.
“Develop and deliver solutions for safer online experiences”
Naureen Chowdhury Fink, Executive Director, GIFCT commented: “We are excited to welcome Bitly to the GIFCT community, expanding our coalition from four to now over 30 companies.
“As the threat from violent extremism and terrorism is ever-changing, Bitly’s unique expertise and trusted reputation in the market will strengthen our collective efforts to develop and deliver solutions for safer online experiences for everyone.”
Bitly’s three-part approach
To support its trust and safety mission, Bitly developed a three-part approach to help users engage confidently with its Connections Platform.
Those three pieces include a focus on…
- Safety
- Key partnerships
- Support
Partnerships, a cornerstone of the company’s trust and safety programme, enable the company to stay ahead of evolving threats by adopting best practices and collaborating with the community to help inform future policies and strategies, reinforcing the integrity of its platform.
“Invaluable opportunity”
Ben Kleiman, Senior Director, Trust and Safety, Bitly said: “We believe that trust is the foundation of meaningful connections and is a critical factor in selecting the right partners to help advance our mission.”
He added: “Joining GIFCT offers our team an invaluable opportunity to collaborate with top technology leaders, helping to guide and reinforce the integrity of our Connections Platform ensuring safer connections for all of our users.”
