Axis Communications opens new office and Axis Experience Centre in Saudi Arabia

Axis Communications has celebrated the opening of its new office and Axis Experience Centre in Saudi Arabia.

Axis notes that the creation of the Experience Centre will aim to solidify its presence in the Kingdom and reaffirm its commitment to sharing new ideas and fostering new relationships within the Middle East.

The opening ceremony for the new hub was attended by:

• Members of the Axis MEA team
• Peter Lindström, Executive VP of Sales & Marketing, Axis Communications
• Verena Rathjen, Vice President EMEA, Axis Communications
• Petra Menander, Swedish Ambassador to Saudi Arabia
• Members of the media and other business and industry stakeholders.

The event featured a ribbon-cutting ceremony and live demonstrations of Axis’s advanced technologies and served as a networking opportunity for key Axis partners and customers.

“The value offerings that make Axis”

Peter Lindström, Executive VP of Sales & Marketing at Axis Communications commented: “The brand-new centre in Riyadh not only signals our commitment to the region but our commitment to bring the experience it offers to our valued customers and partners in Saudi Arabia.

“With this launch, we are positioned to proudly showcase the potential of Axis solutions in key industries, as well as the value offerings that make Axis the leader in smart surveillance technology around the world.”

The Experience Centre

The Axis Experience Centre in Riyadh is the second centre in the Middle East with one already operating in Dubai, United Arab Emirates.

The 252 sqm facility is located at Unit 6-8, Home Offices, Al Urubah Road and will serve as a hub and meeting point for Axis customers, partners and integrators.

It will feature a behind-the-scenes look at the latest technologies and innovations.

This will include innovations in key research and product development areas, including end-to-end solutions, smart cities and smart traffic management, cybersecurity and total cost of ownership (TCO).

Visitors to the centre will get to enjoy a hands-on demonstration of Axis network video, audio and access control solutions and learn more about how their organisations can unlock new business value and benefit from those solutions.

Visitors can also learn more about the current trends in the physical security industry and gain expert insights on current and future technological developments.

“Fully meet their organisational needs”

Verena Rathjen, Vice President EMEA, Axis Communications stated: “The Axis Experience Centre puts our technology at the fingertips of our customers and stakeholders, enabling a closer look and subsequent understanding of how we leverage that technology to deliver results.

“At the same time, the space brings us closer to our customers, enabling us to learn more about them and find out how we can refine our product and service offering to fully meet their organisational needs.”

Axis partner benefits

Axis partners can enjoy exclusive benefits at the centre, including usage of the venue to host client events and provide clients with hands-on demonstrations, access to technology specialists for support and networking and assistance in designing holistic security and surveillance solutions to meet their specific business needs.

Aiding critical infrastructure

Critical infrastructure and regional investment is a major feature of the Axis Experience Centre in Riyadh.

Its focus is on innovation in critical infrastructure and adjacent segments.

Reliable critical infrastructure and industries such as energy and Oil & Gas are vital for the region and thus Axis offers a wide-range of products and systems that provide operators with greater awareness and insights.

With the help of Axis, infrastructure operators can increase productivity and performance levels, enhance their health and safety protocols and procedures and better secure themselves against all known threat vectors.

The opening of the Axis Experience Center also marks a turning point for its presence in the Middle East.

Axis notes that it is a market that is not only thriving but remains strategically crucial for industries and businesses throughout the global economy.

The hub enables Axis to build new and strengthen existing relationships with local stakeholders, while also pledging support to the socioeconomic growth and prosperity of the Kingdom of Saudi Arabia.

“Set a new standard in the global security industry”

Petra Menander, Swedish Ambassador to Saudi Arabia commented: “Being one of Sweden’s most successful and impactful brands, Axis Communications embodies the qualities of respect, refinement and reliability that Saudi Arabia and other nations in the region embody.

“Through multinational collaboration and a shared desire to build a safer, smarter and more sustainable future, we can lead the charge in effective transformation and set a new standard in the global security industry.”