Axis Communications’ latest solutions look to address changing needs of the Middle East market


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Looking to capitalise on strong regional demand for cutting-edge surveillance technology, particularly from government entities and organisations in the smart city, transportation and oil & gas sectors, Axis Communications Middle East & Africa (MEA) has recently announced several enhanced smart safety solutions. Over the last 15 years, Axis has established itself as one of the premier providers of network surveillance solutions in the Middle East and with its constant innovation in the security sector, aims to continue to meet businesses’ evolving needs.

“The world is changing rapidly and with increasing digitalisation, globalisation and urbanisation, businesses must embrace agility and open-minded problem solving or risk being left behind.Developing smarter solutions to keep people safe during a pandemic is top of mind, especially in the security space, which sits firmly at the centre of heightened employee and customer health and safety,” commented Ettiene Van Der Watt, Regional Director at Axis Communications MEA.

With machine learning and deep learning now broadly available in surveillance technology, artificial intelligence (AI) and analytics are transforming safety, security and operational efficiency. Other trends shaping the sector include horizontal and hybrid integration, robust cybersecurity, an increase in low- and no-contact technologies and the desire for more sustainable, high-quality products with longevity. Axis is now bringing together several of these technologies, including AI and analytics, to deliver cutting-edge security solutions that will enable a smarter, safer world. 

Axis aims to equip and empower Middle Eastern organisations with the network solutions they need to elevate their security and operations and be prepared for future opportunities and risks ― must-haves for any modern business to thrive in today’s turbulent yet transformative environment. Businesses should invest in future-forward, technology-based network and security solutions to be equipped to take advantage of the changing landscape.

Technology driven products and solutions are at the forefront of handling the greatest crisis experienced by humanity. Axis is repurposing solutions to cater to the immediate need of today and ensuring that the same investment will be valid tomorrow and provide scalability.

For example, one of the in-demand solutions is the AXIS Occupancy Estimator. The analytic was designed to estimate occupancy levels on a premise and understand visitor patterns. Today, occupancy estimator is deployed to support retailers and institutions utilise the same analytic to regulate the number of people in an area and adhere to safety guidelines. Combined with network camera and audio, owners can adhere to guidelines and provide a safe experience today and use it for understanding visitor patterns to improve in-store experience in the post-covid era.

To reinforce its commitment to the Middle East market, Axis will be hosting its first virtual and free-to-attend event, Axis Innovates, centred on Creating a Smarter & Safer Tomorrow. Set to be an amalgamation of human perseverance and consistent innovation, the two-day event will host a range of insightful conversations on the changing landscape of technology, AI, cybersecurity, body-worn cameras, network audio and more. The event aims to empower the Axis ecosystem ― partners, distributors, consultants and end customers ― and is also open to industry professionals. Axis Innovates will bring together 15 speakers, 18 high-impact conversations and unparalleled insights from industry leaders. 

“While security will always be our main focus, we are gradually expanding into related markets with new network-based products and solutions. The purpose of our Axis Innovates event is to challenge the status quo and fuse human imagination with intelligent technology for a smarter, safer world that future generations can enjoy,” explained Van Der Watt.

Don’t miss Axis Innovates on 22 – 23 June 2021. Reserve your seat here.

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