Axis names Loubna Imenchal as Regional Director for MEA

Axis Communications has named Loubna Imenchal as Regional Director for the Middle East, Turkey, Central Asia and Africa (MEA) region.

This appointment marks a significant milestone for Axis as the company accelerates its expansion in one of the most dynamic and diverse regions globally.

Imenchal named Regional Director

According to Axis, the appointment underscores the company’s commitment to strengthening leadership, deepening strategic partnerships and driving sustainable long-term growth across the META region.

Imenchal brings over two decades of executive leadership experience with global technology companies including Honeywell, Johnson Controls and Logitech.

Imenchal’s leadership has been recognised through multiple international awards for visionary impact and inclusion. Beyond her corporate achievements, she is a passionate advocate for diversity in technology.

As the founder of Connect2Elevate, a non-profit platform dedicated to connecting and empowering women in tech, she actively champions greater representation and inclusion across the industry.

“Regional expertise”

“Joining Axis at this moment is a true privilege,” commented Imenchal. “The META region is full of promise and complexity.

“With Axis’s strengths in innovation and partnership, I look forward to working closely with our teams, partners and customers to accelerate growth and create sustainable, long-term impact across the region.”

Verena Rathjen, Vice President Sales EMEA, Axis added: “We are thrilled to welcome Loubna to our leadership team.

“Her deep META regional expertise, proven track record in transforming complex markets and her ability to build trusted, long-term partnerships make her an ideal fit to lead our MEA region.”