Ava Security, the open platform for cloud-native video security, has received the renowned Red Dot Design Award for the product design of its Bullet Camera, created in partnership with global design agency EGGS. Launched in December 2021, the Ava Bullet is a robust, cloud-connected security camera that uses machine learning and directional audio analytics to help users detect anomalies in real time and receive incident notifications instantly.
Red Dot is one of the world’s largest design competitions. The Red Dot Label has become established internationally as one of the most sought-after marks of quality for design and is divided into three categories: Product Design, Brands & Communication Design and Design Concept. The products selected by the Red Dot Jury to win the Product Design award may be aesthetically appealing, functional, smart, or innovative, but what they all have in common is their outstanding design.
Michelle Harper, Head of Hardware Engineering at Ava Security, commented on receiving the award: “We are delighted to have been recognised by Red Dot for the design of our Bullet Camera. We have always made sure our values are reflected in our design process and this has resulted in our suite of carefully curated, best-in-market products. The Red Dot Label is reserved for those who have shown true innovation in their design process and we are grateful to our partners at EGGS for helping us achieve this”.
The Bullet is an AI-powered security camera designed for both outdoor and indoor locations, built using robust, high-quality materials. EGGS has helped develop and deliver Ava’s brand core and identity, as well as the sleek, high-quality product identity and new look of the cameras and hardware. The integrated and holistic design process behind the products and the company’s brand helps communicate consistency and values.
Commenting on the win, Henning Rekdal Nielsen, Creative Leader Industrial Design at EGGS, said: “Being part of creating a product that is awarded the Red Dot is truly flattering. It’s a significant recognition of quality design. We’re proud and happy to be part of this with Ava – it’s very rewarding to work together with a client over several years and continue to achieve this type of recognition.”