Melissa Butler has been named as Allied Universal’s new Vice President of Communications.
In her role, Butler is set to lead comprehensive internal and external communications across North America to advance the company’s brand, reputation and engagement with key audiences.
She will also lead corporate comms, public relations, social media, executive messaging and crisis communications, while using business insights and data intelligence to support business priorities and drive results.
Melissa Butler joins Allied Universal
Butler joins Allied Universal from Burson, the global communications and public relations agency within WPP.
In this previous role, she served as Vice President, leading integrated teams that blend data-driven insights and emerging technology with creative storytelling to strengthen and grow client reputations.
“Melissa has built her career helping brands tell their stories in ways that resonate with audiences and deliver real business results,” said Lasse Glassen, Global Chief Communications and Investor Relations Officer, Allied Universal.
“Her expertise in combining reputation management, data analytics, artificial intelligence and creative storytelling will be invaluable as we continue to elevate how we share the Allied Universal story with our clients, our employees and the communities we serve.”
“World-class communications”
“Trust is the foundation of everything we do at Allied Universal, and how we communicate with our employees, clients and communities matters,” added Steve Jones, Global Chairman and CEO, Allied Universal.
“Melissa’s proven ability to build world-class communications programs and advance bold, strategic communications initiatives will help us continue to tell the story of our people and our purpose around the world.”
