Allied Universal appoints Vice President of Global Marketing

Allied Universal - Vice President of Global Marketing

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Allied Universal has announced the appointment of Dawna Olsen as Vice President of Global Marketing.

In this role, Olsen will be instrumental in creating and implementing comprehensive go to market strategies to facilitate Allied Universal’s continued organic growth worldwide.

Allied Universal’s worldwide growth

She will play a key role in driving business growth, enhancing brand affinity, managing customer engagement and leading digital marketing programs.

Jim Haugsland, Executive Vice President of Sales and Global Marketing commented on the appointment: “Dawna brings more than 20 years of B2B marketing leadership experience and a proven track record of driving growth in early-stage and large global companies and we are very excited to have her join our team.

“Her background and expertise are perfectly aligned to further advance our purpose in serving and safeguarding customers, communities and people around the world.”

Olsen brings extensive experience in senior level B2B marketing to her role, having served in various capacities across diverse market segments, including cloud and enterprise software, security and professional services.

Prior to joining the company, she held the position of Vice President of Marketing at NextGen Healthcare.

In that role, Olsen was responsible for crafting a growth focused and technology driven demand generation strategy, overseeing digital marketing programs and spearheading innovative marketing campaigns.

“New business growth, brand loyalty and market leadership”

Olsen concluded: “I’m excited to join Allied Universal and be part of a mission driven company that is not only a vital trusted advisor to our customers, but also protects people globally.

“I look forward to driving new business growth, brand loyalty and market leadership in the essential private security marketplace.”

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