Acronis appoints 4Sight Dynamics Africa as its cloud distributor in Central Europe, Middle East and Africa


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Acronis announced that it has added 4Sight Dynamics Africa, a subsidiary of 4Sight, the multi-national and diversified technology group, as a cloud distributor for Central Europe, Middle East and Africa, thereby continuing to intensify its investments and development on the African continent.

4Sight Dynamics Africa, with an existing partner ecosystem now spanning over 51 countries, will represent Acronis as a cloud distributor across the entire Africa region, but also Middle East as well as Central Europe. “Whilst we envisage that we will offer and support the full ambit of the feature rich Acronis platform, we believe that many of our resellers will be focusing specifically on the backup and disaster recovery capabilities together with the Acronis Cyber Protection features,” said Nick Botha, Managing Director at 4Sight Dynamics Africa.

4Sight has a rich history on the African continent dating back to their first Alliance territories set up as far back as 2006. Since that time both the traditional Alliance Branches as well as the purely focused cloud reseller base have grown in representation now spanning virtually the entire Africa and Middle Eastern region. 

Peter French, General Manager for Middle East and Africa at Acronis says: “There is a growing demand from customers for an efficient protection of their critical data. Acronis’ solutions such as Acronis Cyber Protect Cloud answer that need by offering both innovative possibilities including anti-ransomware technology and hybrid cloud architecture. By adding 4Sight Dynamics Africa as our newest Cloud Distributor, we aim at tackling the large demand for cloud solutions with integrated backup, anti-virus, anti-malware and DRaaS. Businesses in Africa are understanding more and more the need to keep their data safe and any solution that provides integrated data protection and cybersecurity for enterprise, as Acronis does, is currently in highest demand.”

“We are excited about the opportunities we will be able to unlock for our channel partners through the partnership with Acronis. It has been said that data is the oil of the new digital economy and in this current global pandemic we believe going forward post pandemic times, data protection and cybersecurity will remain a top priority for all organisations of all sizes. The ease of use and breadth of the Acronis platform was key to our selection of Acronis as a specialised security vendor and as a cloud distributor, we look forward to helping Acronis expand its footprint through our wide network of channel partners,” adds Botha.

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