ABLOY voted Finland’s most valued brand 2024
Eve Goode
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Market research company, Taloustutkimus, surveys Finnish consumers opinions on different businesses and organisations annually.
It announced that ABLOY has been voted the most valuable brand of 2024.
The survey included nearly 700 brands.
“Every person behind ABLOY values the brand”
Johanna Varis, Head of Marketing and Segment Development, Abloy commented: “It is an honour to influence how the ABLOY brand sounds, looks and feels like.
“Our brand is well known in Finland and around the world.”
ABLOY develops new digital and mechanical locking products. When the brand is considering changing its image, it has to do so carefully. An example of this is that the ABLOY logo has only changed five times in the 120 years it has operated.
“Brand building is systematic and requires active listening to customers,” added Varis.
“We have been granted with the opportunity to impact the daily lives of Finns at home, at work and during their free time.
“Earning the trust of Finns also indicates how our brand is valued and trusted outside of Finland.”
