ABLOY has announced that it has been ranked the most valued brand in Taloustutkimus’ annual Brand Value survey.
The company explains that the brands are rated in the survey by Finnish consumers.
According to ABLOY, it represents trust, quality and durability as it has been part of Finnish people’s daily lives for almost 120 years.
“A great honour”
Johanna Varis, Director and Head of Marketing and Segment Development, Abloy Oy commented: ”This is a great honour for us and also highlights the wide awareness that the ABLOY brand enjoys in Finland.
“We are delighted to see that the work we have done for our solutions, brand and customer experience is recognised and is also reflected in how the brand is valued,” she added.
Continuous development
ABLOY says that it evolves with the times.
It is a pioneer in the security industry and continuously develops innovative locking and access management solutions that combine digital, mechanical and electromechanical expertise.
The brand, however, is shaped with care, always listening closely to what customers value.
“A more sustainable future”
Varis later added: ”We hold a unique position in the everyday lives of Finns, whether at home, at work or during leisure time.
“Just like earning a place in people’s hearts, the feeling of security must be earned through actions every day.
“Our solutions and services are designed not only to protect people and property but also to contribute to a more sustainable future,” says Varis.
”We are committed to ensuring that every ABLOY employee feels ownership of the brand and is inspired to contribute to the company’s over a century-long legacy of success,” Varis concluded
The survey
According to the company, this year’s top most valued brands in addition to ABLOY are:
- Fiskars
- The Hyvää Suomesta label (Produce of Finland)
- LEGO
- The Nordic Swan Ecolabel
ABLOY was Finland’s most valued brand also in 2024.In the survey conducted by Taloustutkimus, consumers rate the brands they are familiar with based on how much they value them.
The company highlights that the study included 699 brands.
